Ten Years of Never Settle: OnePlus Celebrates a Decade of Disruption and Innovation


Ten Years of Never Settle: OnePlus Celebrates a Decade of Disruption and Innovation

Nota de prensa 2023-12-01

Hello everyone,

As we stand on the cusp of a new decade for OnePlus, I find myself reflecting on the journey that began ten years ago—a journey fueled by a vision to offer the best in smartphone technology. Our mission was never just about creating a device; it was about crafting an unparalleled user experience.

Throughout this incredible voyage, from the unveiling of the OnePlus One to the trailblazing OnePlus 11, our mantra of "Never Settle" has been our guiding star. Each innovation, our burdenless OS experience, our pioneering fingerprint technology, our SuperVOOC charging, our collaboration with Hasselblad, or our Trinity Engine performance optimization platform, has been a step toward redefining what you should expect from your smartphone.

This year, we've continued to push boundaries with the OnePlus Open, a device that entered the emerging new foldable smartphone market and made an immediate impact. The overwhelming response and rapid sell-out during its pre-sale underscore the huge excitement for the OnePlus Open, both among the OnePlus Community, who have formed a deep connection with OnePlus over the last ten years, and new fans of the brand.

As of the end of October, our company data showed the number of all OnePlus devices sold globally in 2023 increased by 59% compared to the same period last year. This number is not just a figure of growth but a reflection of your trust in OnePlus.

Looking ahead, we are brimming with ambitious plans. Our focus remains steadfast on product excellence, pushing the envelope in fast and smooth experiences, camera technologies, and AI-optimized software. But it's not just about technology but also our impact on society, diversity, and sustainability. We are building a green and low-carbon operation and continue to make our hardware and software of the best longevity to avoid contributing to electronic waste and promote sustainable consumption practices. Our community is still going to be at the heart of our vision for the future—a community that has inspired us every step of the way.

In celebration of our ten-year milestone, we're launching exciting programs and inviting you to be a part of them. Our short film, releasing on December 15, is a tribute to our shared journey and the spirit of "Never Settle."


(Placeholder: OnePlus 10th anniversary brand movie:https://www.youtube.com/watch?v=1fNhj7dhRyg)


The Power of Community 2.0 program marks a significant step in harnessing our collective creativity. From December 9 to 15, we will unveil new tech products daily. The OnePlus Community is made up of 50.2 million registered members worldwide, positioning us as one of the largest borderless tech communities in the world. There's nothing more thrilling for me than witnessing how you, our Community, will influence the future of tech products.

We are also expressing our gratitude with a series of events and promotions. To learn more about the 10th-anniversary celebrations, please visit the link below: www.oneplus.com/event/10-year-anniversary.

I'm sure you'll agree that there's no better gift for our 10th anniversary than a new OnePlus product, which is why I'm excited to say that over the upcoming weeks, we'll be sharing more details on the OnePlus 12. It's been ten years in the making and will exceed all expectations for a flagship smartphone. Get ready to be amazed!

Thank you for being a part of this incredible journey. Together, let's continue to redefine what's possible, embracing our spirit of Never Settle every step of the way.

Never Settle,