Press Releases

OnePlus Collaborates with colette to Release Limited-edition Black OnePlus 3T

March 15, 2017

OnePlus today announced it is partnering with famed concept store colette to release a special all-black edition of its premium flagship smartphone, the OnePlus 3T colette edition. In celebration of colette’s 20th anniversary, OnePlus will host a pop-up shop at the colette store in Paris on March 21. Only 250 of this limited-edition version of the OnePlus 3T will be available for sale at the one-day pop-up shop.


“We are constantly striving to provide OnePlus users with the very best in software and hardware. Now we’re introducing this striking black version of the OnePlus 3T with colette, highlighting our focus on beautiful design and the strictest attention to detail,” said OnePlus founder and CEO Pete Lau. “Our friends at colette understand refinement and good taste better than anybody, so we’re very proud to be partnering with them to offer this special edition of our flagship phone.”


“OnePlus is an exciting brand that is challenging the way people look at smartphones. We’re happy to be partnering with OnePlus to offer this special edition of the OnePlus 3T for colette’s 20th anniversary. The OnePlus 3T colette edition is a gorgeous phone that is sure to draw a lot of attention,” said Sarah Andelman, co-founder of colette.


The OnePlus 3T has widely been regarded as one of the top smartphones of the past year, receiving numerous awards and recognition from media and fans alike. It combines industry-leading features like Dash Charge, which gives users a day’s power in half an hour, with 128 GB of storage, 6 GB of RAM, a Qualcomm® Snapdragon™ 821 processor and the refined Android experience of OxygenOS. Now, OnePlus is offering this limited-edition smartphone for users who have been craving the sleekest and most stunning OnePlus device to date.


To celebrate the 20th anniversary of the world-renowned colette store, OnePlus has teamed up with the iconic fashion boutique to specially engrave 250 units of the all-black OnePlus 3T phones with the colette logo. For fans lucky enough to get their hands on this phone during the pop-up experience at colette’s retail store in Paris on March 21, OnePlus will be offering a free set of the Bullets V2 earphones with each purchase.


Collaboration between OnePlus and colette extends back to 2015, when OnePlus held pop-up experiences at colette upon the highly anticipated launch of the OnePlus 2 and the OnePlus X. Last year they partnered on a pop-up shop for the OnePlus 3 launch. Each pop-up experience at colette has attracted queues of hundreds of fans eager to get their hands on the latest OnePlus smartphone.


The exclusive, colette-engraved black edition of the OnePlus 3T (128 GB) is only available starting at 11:00 am (GMT +1) on March 21 at the colette store at 213 Rue Saint Honoré, 75001 Paris, France. Only 250 units will be available and will retail for EUR 479.



About OnePlus


OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit OnePlus.net.



Contact


Ryan Fenwick

ryan@oneplus.net

Akis Evangelidis

akis@oneplus.net